👨💻
Hi Shellers!
Startup Shell Portfolio
Past Projects/Businesses
→
Past Businesses
Tried a bunch. Shipped some. Pivoted others.
🗑️
WipeMe
Founder • 2022
A SAAS which removed personal data of a user from the we, upon request.
🥤
Ovaro
Co-Founder • 2024
Luxury portable juicer, which aligned with health trends.
💨
AromaFlame
Founder • 2023
An LED mini humidifier positioned as a teen room décor.
What Happened?
🗑️
WipeMe
Data compliance laws and regulations made me realize an app of this scale would be much harder and take far more time than anticipated.
🥤
Ovaro
We built the whole brand, but it became difficult to expand because we didn't have enough funding to run ads and buy supplies from our manufacturer.
💨
AromaFlame
It never gained traction and started to feel too gimmicky, so I dropped it.
What I've Learned
🤝
Have a Co-Founder
Having a co-founder is crucial for discipline and motivation. At the end of the day, you're just one person and can't do everything yourself. The right partner makes the journey sustainable.
🔥
Actually Care About What You Build
Many people start companies just to be financially set, but you'll almost never succeed if you don't genuinely care about your product. It might sound cliché, but it's overlooked, especially by young entrepreneurs.
So what am I doing now?
→
TableTeller
How successful restaurants
get better
The Problem
📭
No Real Feedback
Restaurants have no reliable way to get quality feedback. Studies show the average restaurant gets only 1–2 reviews per week—that's nothing.
🤖
Overlooked by AI Revolution
Businesses are spending millions integrating AI, but restaurants, a massive sector, are being overlooked.
🏪
Small Chains Left Behind
Big franchises have marketing and analytics teams. But what about smaller chains that can't afford them?
The Solution
TableTeller
A feedback and analytics tool built for restaurant chains. Uses NFC table cards which are placed in-store to collect real customer feedback at the table, then turns that data into weekly AI-generated reports with clear insights and action steps. Restaurant owners can also use an AI consulting chatbot to ask questions about their data, making it easier to spot trends, improve service, and boost retention without digging through raw data.
📱 In-store surveys let customers give quick feedback on the spot
📊 Weekly AI reports highlight trends, issues, and actionable improvements
🤖 24/7 AI chatbot answers owner questions directly from backend data
🏪 Built for small chains (2–10 locations) needing simple, affordable insights
🎯 Improves guest experience, loyalty, and day-to-day operations
💰 Our tests have shown approximately $3,200 in increased revenue per month
1
Place NFC Cards
We send you NFC cards. Just place them on your tables—no tech setup.
2
Customers Tap & Share
Customers tap their phone and answer 4-6 quick questions. Takes less than 15 seconds.
3
Get Insights
Weekly AI-powered insights + AI chatbot with access to all your data, providing answers and insights on demand.
Why TableTeller?
Where I'm At
🍽️
5 Restaurants Using Beta
Actively collecting feedback from real restaurant owners.
🎨
Testing NFC Table Stand Designs
Experimenting with designs to see which attracts the most customers.
💰
Adding Customer Incentives
Testing "Take this 15 second survey for a chance to win $50" to increase participation.
⚙️
MVP & API Integration
Waitlist page is live while finishing landing page and integrating key APIs.
Why Startup Shell?
🚀
I wanna build TableTeller faster
🧠
I wanna learn from the people there so I can grow beyond what I'd be capable of doing myself
💡
I wanna hear new ideas and advice on how I can improve